Start free. Pay when it sells.
Two fees: a small share of what you spend on creator ads, and a share of the commission you pay creators. Plans add tools and cut the fees.
Free
Every core tool, no monthly fee.
- Ad spend fee: 1.25%
- Commission fee: Your band, 15–25%
- Invites a day: 30
- Live products: 10
- Support: Email
Growth
Most brandsA lower fee, drops, instant pay and sales by post.
- Ad spend fee: 1%
- Commission fee: 5 points off your band
- Invites a day: 150
- Live products: Unlimited
- Support: Priority email
Scale
The lowest fee, every rate, and access for your agency.
- Ad spend fee: 0.75%
- Commission fee: 10 points off your band
- Invites a day: Unlimited
- Live products: Unlimited
- Support: Named contact, Slack
Managed
Every Scale tool, plus our people reviewing and recruiting for you.
- Ad spend fee: 0.75%
- Commission fee: Your band, people included
- Invites a day: Unlimited, and we recruit
- Live products: Unlimited
- Support: Named lead
Our fee, simply
Two parts. One on the ads you run, one on the sales they bring.
The commission share is set by when you joined your category:
Locked for 12 months from the day you join. Growth takes 5 points off your band, Scale takes 10, never below 8%. A founding brand on Scale pays 8%.
Where each category stands today
Live from the marketplace. The going rate is the median open commission in it. Founder places are open in every category.
| Category | Going rate | Your fee |
|---|---|---|
| Beauty | 20% | 15% |
| Food and coffee | 12% | 15% |
| Homeware | 12% | 15% |
| Supplements | 15% | 15% |
| Apps and tech | Per action | 15% |
Compare every plan
Compare all features
- 1.25%
- 1%
- 0.75%
- 0.75%
- Your band, 15–25%
- 5 points off your band
- 10 points off your band
- Your band, people included
- 30
- 150
- Unlimited
- Unlimited, and we recruit
- 10
- Unlimited
- Unlimited
- Unlimited
- 2
- 5
- Unlimited, SSO
- Unlimited, SSO
- Ad, own-post, invited
- + exclusive, per action
- Every rate
- Every rate
- By creator and product
- + by post, funnel, going rate
- + export, API, warehouse sync
- + a monthly review with us
- Not included
- 2 a month
- Unlimited
- Unlimited
- Not included
- Not included
- Not included
- Not included
- Priority email
- Named contact, Slack
- Named lead
When a plan pays for itself
At a 10% commission, Growth’s 5 points save 0.5% of sales: it pays for itself above about £40,000 a month of creator sales. Scale saves 1% and pays above about £60,000. Below that, the tools carry the price.
Our people, on your programme
Managed, £1,250 a month: up to 150 reviews within a working day and recruiting for 2 briefs. Managed Plus, £2,950: up to 500 reviews, every brief and a named lead. You keep the final say.
What brands ask us
What does running the ads cost?
Your ad spend goes to Meta from your own ad account, as it does now. We add 1.25% of the spend on creator ads, 1% on Growth and 0.75% on Scale, on the weekly invoice.
Do creators pay anything?
No. Never, on any plan. Instant pay’s limits are there to stop fraud, not to sell an upgrade.
What counts as a sale?
An order where a creator’s ad, link or tag was tapped within your click window (7 days unless you set another), or, with no tap, an order with the creator’s code. One creator per order, shown on every order.
When are we charged?
Weekly, for everything credited since the last charge: commission, any agency fee and our fees, net of refunds. Creators are paid when you pay.
What if an order is refunded?
The commission on the refunded part comes off the creator’s next payout, and our fee on it comes off your next invoice.
How does the founder rate work?
The first 5 brands in a category pay 15% of commission, the next 20 pay 20%, everyone after pays 25%. Locked for 12 months from the day you join, then you move to your category’s band at the time.
What is the going rate?
The median open commission of the live brands in a category. You can list below it, but brands at or above it are shown to creators first.
Do your own brands get a better deal?
No. They pay the same fee as any brand in their band, get no extra placement, see only their own data and are marked as ours.
What if we hit a plan limit?
Nothing breaks. You see the count and the upgrade, never an error. Limits are soft on purpose.
Is there a contract?
No. Change or cancel any time. The managed service runs month to month with 30 days’ notice.
Do prices include VAT?
No. Every price here is before VAT, added where it applies.
Anything else? Ask hello@affilo.app.